Cadena helps US-based eLogistics SaaS Firm Close Lighthouse Deals in GCC Region

Company Background:

Our client is a leading US-based eLogistics SaaS firm that provides a comprehensive Transport Management System, Track & Trace, and Invoice Management platform for businesses to streamline their logistics processes and improve efficiency. They were looking to expand in the GCC (Gulf Cooperation Council) region and close lighthouse deals with key clients.

Challenges:

• Difficulty in understanding the specific logistics needs and challenges of businesses in GCC region
• Difficulty in building relationships with potential clients due to the highly competitive market
• Limited resources for sales and marketing efforts in the region
• Difficulty in navigating complex regulations and compliance requirements in GCC region
• Difficulty in reaching and engaging with potential clients due to a fragmented market and lack of a targeted approach

Solution:

Cadena, our tech-enabled sales agency was brought on to help the US-based eLogistics SaaS firm expand in the GCC region and close lighthouse deals with key clients. We provided a combination of services to help the client achieve their goals.

• We used our prospect discovery platform to identify potential clients in the GCC region and develop a targeted approach to reach them.
• Our AI-based intent tool helped the client understand the buying intent of potential clients and their specific logistics needs, making it easier to target the right prospects.
• Our IntelliConnect, an AI-based outreach tool for Sales and Marketing activities, helped the client reach and engage with potential clients in an efficient and effective manner.
• Our sales team helped the client navigate the complex regulations and compliance requirements in GCC region and build relationships with potential clients despite the highly competitive market.
• Our team helped the client close 5 lighthouse deals with key clients in the GCC region by using a strategic sales approach and positioning the client as the best solution in the market.

Results:

Within 1 year of working with Cadena, the US-based eLogistics SaaS firm was able to close 5 lighthouse deals in the GCC region. These deals resulted in a significant uptick in their revenue and market share in the region, and allowed them to establish a strong foothold in the GCC market. The company was able to continue growing their business in the region and maintained a strong client base with the help of Cadena's ongoing support.

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