Cadena Helps Indian B2B eCommerce Unicorn Expand in GCC Region

Company Background:

Our client is a leading Indian B2B eCommerce unicorn that provides a comprehensive platform for businesses to streamline their eCommerce processes and improve efficiency. They were looking to expand in the GCC (Gulf Cooperation Council) region and increase their revenue year-on-year.

Challenges:

• Lack of brand recognition and market presence in GCC region
• Difficulty in building relationships with potential clients due to cultural and language barriers
• Difficulty in navigating complex regulations and compliance requirements in GCC region
• Difficulty in closing large, strategic deals in the GCC region due to high competition and long sales cycles
• Limited resources for sales and marketing efforts in the region
• Difficulty in reaching and engaging with potential clients due to a fragmented market and lack of a targeted approach

Solution:

Cadena, our tech-enabled sales agency was brought on to help the Indian B2B eCommerce unicorn expand in the GCC region. We provided a combination of services to help the client increase their revenue year-on-year.

• We used our prospect discovery platform to identify potential clients in the GCC region and develop a targeted approach to reach them.
• Our AI-based intent tool helped the client understand the buying intent of potential clients, making it easier to target the right prospects.
• Our IntelliConnect, an AI-based outreach tool for Sales and Marketing activities, helped the client reach and engage with potential clients in an efficient and effective manner.
• Our sales team helped the client navigate the complex regulations and compliance requirements in GCC region and build relationships with potential clients despite cultural and language barriers.
• Our team helped the client close large, strategic deals, mid-sized deals and transactional deals with SMEs in the GCC region, by using a strategic sales approach and positioning the client as the best solution in the market.
• We also helped the client to establish their brand presence and recognition in GCC region by using digital marketing and PR strategies.

Results:

Within 2 years, our efforts helped the Indian B2B eCommerce unicorn achieve 3X expansion in ARR terms in the GCC region. This led to a significant increase in their revenue and market share in the region. The company was able to establish a strong presence in the GCC market and continue to grow their business in the region.

The client was very pleased with the results and continues to work with Cadena to maintain and expand their client base in the GCC region. They also expanded the use of our prospect discovery platform, AI-based intent tool and IntelliConnect for their ongoing sales and marketing activities.

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